https://www.anyalamb.com/blog daily 0.75 2020-05-18 https://www.anyalamb.com/blog/blog-post-four-62ayf monthly 0.5 2019-08-22 https://images.squarespace-cdn.com/content/v1/5cdb0b54755be25d5d92bfb3/1565794519920-7ZV3FNWJON04K3BSJK6A/download.jpeg Blog - Blog Post Four https://www.anyalamb.com/blog/blog-post-three-4w7ms monthly 0.5 2019-08-14 https://images.squarespace-cdn.com/content/v1/5cdb0b54755be25d5d92bfb3/1565794488032-9XBL84FW5EFN7IJBCXN9/download+%281%29.jpeg Blog - Blog Post Three https://www.anyalamb.com/blog/blog-post-two-3p3e8 monthly 0.5 2019-08-14 https://images.squarespace-cdn.com/content/v1/5cdb0b54755be25d5d92bfb3/1565794203166-HK9O5SMXBCPW1RHBM3V5/image-asset.jpeg Blog - Blog Post Two https://www.anyalamb.com/blog/blog-post-one-zamra monthly 0.5 2019-08-14 https://images.squarespace-cdn.com/content/v1/5cdb0b54755be25d5d92bfb3/1565794043606-FK1PV2DOU30VI46WWL09/justice-rising-ECHO-AND-EARL-3.jpg Blog - Blog Post One https://www.anyalamb.com/personal daily 0.75 2020-11-28 https://www.anyalamb.com/personal/love-and-awareness-in-bali monthly 0.5 2020-11-28 https://images.squarespace-cdn.com/content/v1/5ec2e01995034208a6e12d61/1606535957655-PVJ1CZSQRRA0FP9JJBET/bali-booklet-button.png Personal - Love & Awareness in Bali https://www.anyalamb.com/personal/blog-post-title-two-4eb4x monthly 0.5 2020-05-19 https://www.anyalamb.com/personal/blog-post-title-three-rwkcg monthly 0.5 2020-05-19 https://www.anyalamb.com/personal/blog-post-title-four-yxjtx monthly 0.5 2020-05-19 https://www.anyalamb.com/portfolio-content-marketing daily 0.75 2020-11-28 https://www.anyalamb.com/portfolio-content-marketing/three-types-of-forest-projects monthly 0.5 2020-11-28 https://images.squarespace-cdn.com/content/v1/5ec2e01995034208a6e12d61/1606534766872-GMKZ37Q2YPHWWM8FIJ9H/tree-planting.jpeg Content Marketing - Three Types of Forest Projects and Why They Matter https://www.anyalamb.com/portfolio-content-marketing/how-pachama-evaluates-forest-projects monthly 0.5 2020-11-28 https://images.squarespace-cdn.com/content/v1/5ec2e01995034208a6e12d61/1606534319518-XGWBZUFHL6FOZHSKGVUJ/evaluate-forest-carbon.png Content Marketing - How Pachama Evaluates Forest Carbon Projects https://www.anyalamb.com/portfolio-content-marketing/blog-post-title-three-73s59 monthly 0.5 2020-11-28 https://www.anyalamb.com/portfolio-content-marketing/blog-post-title-four-4kbl4 monthly 0.5 2020-11-28 https://www.anyalamb.com/portfolio-content-marketing/tag/Pachama monthly 0.5 https://www.anyalamb.com/portfolio-content-marketing/tag/Professional monthly 0.5 https://www.anyalamb.com/portfolio-content-marketing/tag/Content+Marketing monthly 0.5 https://www.anyalamb.com/portfolio-content-marketing/tag/Productboard monthly 0.5 https://www.anyalamb.com/portfolio-content-marketing/tag/prof monthly 0.5 https://www.anyalamb.com/newsletter-archive daily 0.75 2023-05-26 https://www.anyalamb.com/newsletter-archive/blog-post-title-one-5z5k2 monthly 0.5 2023-05-26 https://www.anyalamb.com/newsletter-archive/blog-post-title-two-dhm9l monthly 0.5 2020-05-19 https://www.anyalamb.com/newsletter-archive/blog-post-title-three-6x49z monthly 0.5 2020-05-19 https://www.anyalamb.com/newsletter-archive/blog-post-title-four-sjdh6 monthly 0.5 2020-05-19 https://www.anyalamb.com/marketing-consulting daily 0.75 2024-09-16 https://images.squarespace-cdn.com/content/v1/5ec2e01995034208a6e12d61/19e3779c-c79a-4927-bf0e-ebf81360b694/Ardent-homepage.png Strategic Marketing Consulting - Establish marketing foundations, with strategy, messaging, and hiring support Compact Membrane Systems (now Ardent) reached out to me after raising a Series A to commercialize their advanced membrane solution for industrial carbon capture. A strong team of engineers and operators, they lacked in-house marketing expertise and were looking for help to define their marketing strategy, lead a rebrand and relaunch effort, and help them build awareness and credibility in the market. As their fractional CMO, I led quarterly strategy sessions to define and revise marketing strategy in a rapidly evolving market, took over the rebrand and brought in a new design agency to complete it, coordinated key integrated campaigns around the brand relaunch and carbon capture pilots, and helped hire and onboard full-time marketing staff to meet their long term goals. https://images.squarespace-cdn.com/content/v1/5ec2e01995034208a6e12d61/1606521203486-XANJPHSJBNFMB34AGIPS/content-strategy-workshop.png Strategic Marketing Consulting - Develop content strategy Pachama, a seed-stage startup seeking to address climate change by using remote sensing and AI to verify and promote forest restoration, wanted to develop a content strategy to help them tell their brand story and better explain their offering to customers. I worked with them to: Review and assess their existing marketing and content efforts Plan and facilitate a content strategy workshop Identify top content priorities and develop a content calendar https://images.squarespace-cdn.com/content/v1/5ec2e01995034208a6e12d61/1609186443186-G0C4MSXB5LEO6V4K488C/Screen+Shot+2020-12-28+at+12.12.21+PM.png Strategic Marketing Consulting - Define messaging and positioning for a new offering When Placement decided to create a new offering that would make their job search tools and expertise available to anyone, I worked closely with the co-founders to: Gather and synthesize research about what their customers value Clarify the value and key messaging for each customer segment Craft messaging and content for the new website https://images.squarespace-cdn.com/content/v1/5ec2e01995034208a6e12d61/1610133121182-4VWNI1PF4FU4RQCVWB7L/onboarding-diagram.png Strategic Marketing Consulting - Plan product onboarding DemandStar, a network that connects governments directly with suppliers to make procurement more efficient, came to me to plan onboarding emails. As part of this project, I: Spoke with stakeholders to understand the customer journey and painpoints Analyzed existing customer conversion data Assessed existing email campaigns Planned email campaign to influence new users to complete key tasks Drafted email copy and specified qualification criteria https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Strategic Marketing Consulting https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Strategic Marketing Consulting https://www.anyalamb.com/about daily 0.75 2024-09-09 https://images.squarespace-cdn.com/content/v1/5ec2e01995034208a6e12d61/1604948959230-U64UK8P4N4RG8AQ82U6L/IMG_1466.jpg About - Hi, I’m Anya. I’m a strategic product and marketing consultant and trained coach with 10 years of experience across product management, marketing, and customer success in B2B SaaS, GreenTech, robotics and remote sensing start-ups. I work with start-ups tackling a variety of important problems, from climate change to economic inequality to government inefficiency. Before I began consulting, I was the first marketing hire and then led product for analysis tools at DroneDeploy, helping it grow from Series A to Series D, and from pre-revenue into the leading drone software platform trusted by some of the leading agriculture, construction, and energy companies. Before that, I worked as a marketing consultant at LinkedIn and Bizo (acquired by LinkedIn), leading in-person marketing strategy sessions with over 70 client marketing teams. I’m passionate about building exceptional brands and products by deeply understanding customer needs, developing cultures and agile processes that bring out the best in people, and telling stories that inspire internal teams and customers alike. When I’m not working with clients, I’m connecting with my community through conversation, writing, and gatherings that explore how we can bring out the best in ourselves and others with curiosity, courage, and compassion. B.S. in Atmosphere/Energy from Stanford University. https://www.anyalamb.com/home daily 1.0 2024-09-16 https://images.squarespace-cdn.com/content/v1/5ec2e01995034208a6e12d61/2c4dba9d-6cab-4904-a614-df41dec207ba/Screen+Shot+2020-05-18+at+1.03.19+PM.jpg https://images.squarespace-cdn.com/content/v1/5ec2e01995034208a6e12d61/963b93f2-4a4e-4175-868e-7b37a082a135/abundant-earth-logo+%282%29.png https://images.squarespace-cdn.com/content/v1/5ec2e01995034208a6e12d61/004b662a-df5f-47f5-a218-6ac9626a5189/placement-logo+%282%29.png https://images.squarespace-cdn.com/content/v1/5ec2e01995034208a6e12d61/77f0c362-87dc-45da-bba1-75afcb83d357/pngme-logo+%281%29.png https://images.squarespace-cdn.com/content/v1/5ec2e01995034208a6e12d61/ffce479f-1397-472f-b240-637f2c9e8d0d/pachama-logo+%281%29.png https://images.squarespace-cdn.com/content/v1/5ec2e01995034208a6e12d61/463660dd-cc44-4415-8319-d9bb101759d4/ekatra-logo+%281%29.png https://images.squarespace-cdn.com/content/v1/5ec2e01995034208a6e12d61/5591e21c-b292-4589-8e26-b41fdcca063d/sitescape-logo+%281%29.png https://images.squarespace-cdn.com/content/v1/5ec2e01995034208a6e12d61/f8e51112-8c20-42a7-9ea3-6680c1f09741/aclymate-logo+%281%29.png https://images.squarespace-cdn.com/content/v1/5ec2e01995034208a6e12d61/ca65bf57-8f21-41bf-847e-24bfdd5c334d/demandstar-logo+%282%29.png https://www.anyalamb.com/product-consulting daily 0.75 2023-07-18 https://images.squarespace-cdn.com/content/v1/5ec2e01995034208a6e12d61/adcca03f-1856-44dd-896e-29983486fe38/pexels-thisisengineering-3861970.jpg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Product Coaching https://www.anyalamb.com/contact daily 0.75 2021-04-06 https://www.anyalamb.com/portfolio daily 0.75 2020-11-28 https://images.squarespace-cdn.com/content/v1/5ec2e01995034208a6e12d61/1606527640430-3AJY7YN51I5598HYGZHE/tree-planting.jpg Portfolio - Three Types of Forest Projects and Why They Matter Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park. https://images.squarespace-cdn.com/content/v1/5ec2e01995034208a6e12d61/1606527684367-F96LABP4570ZWNJ9HON2/evaluate-forest-carbon.jpg Portfolio - How Pachama Evaluates Forest Carbon Projects Blog post for Pachama explaining how they use remote sensing data and machine learning to assess the forest carbon projects available on their platform. Read the blog post. https://images.squarespace-cdn.com/content/v1/5cdb0b54755be25d5d92bfb3/1565794729131-IK7N1Y5COUG95DEBNMK1/edward.jpg Portfolio - First Name Last Name Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Eget velit aliquet sagittis id consectetur purus ut faucibus pulvinar. Commodo quis imperdiet massa tincidunt. At in tellus integer feugiat. Tincidunt vitae semper quis lectus nulla at. Turpis cursus in hac habitasse platea dictumst quisque. Volutpat commodo sed egestas egestas fringilla phasellus faucibus scelerisque. Lorem donec massa sapien faucibus et molestie ac feugiat. Vitae turpis massa sed elementum tempus egestas sed. Purus faucibus ornare suspendisse sed nisi. Vitae semper quis lectus nulla at. Arcu odio ut sem nulla pharetra diam sit amet. 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